Contact »

Tel: +45 36 98 19 67

Mob: +45 42 36 09 06

Skype: markdwatkins

Email: mark(at)corporate-understanding.com

Clients »

Since its launch in 2008, Corporate Understanding has supported, among others:

- Nycomed

- Pandora jewellery

- ALK-Abello

- Lundbeck

- National Australia Bank

- Royal Bank of Scotland

- IPC Pharma

- Brighton & Sussex University Hospitals

From Communication to Understanding

Employee communications. Just pause there for a moment. What are the thoughts and words that come to mind when you think of employee communications? Propaganda? Bull? Corporate-speak?

What about inspiring? Clear? True?

It is a marvel of modern life that, despite the evolution and study of language and human interaction over millennia, we still can’t talk to each other sensibly and coherently in the workplace.

For a start, there’s a problem with the title. Calling a department 'corporate communications' implies that success lies in us sending something. That 'sent' equals 'communicated'. Of course, anyone who spends the first 15 minutes of their day deleting all of the emails that are optional will know that that's not true any more. Perhaps it never was.

That's why Corporate Understanding offers a different approach.

At Corporate Understanding, we begin by looking at what you want to achieve, and then work with you to identify how communicating well can help deliver that outcome.

You might be planning a major change programme, or want to discuss how you structure your communication function for best effect. You might be interested in how to develop story-telling skills within your team. Or you might just want a great piece of corporate writing.

To discuss any or all of these things, call us or send an email to find out how we can help you to help your organisation make the leap from communication to understanding.

It's pretty simple really. As all great communication should be.

Background »

Mark Watkins is a former newspaper journalist and script-writer with writing credits for radio, television and corporate films to his name. Over the past 20 years he has specialised in communication for major international companies, including SmithKline Beecham, GlaxoSmithKline, Nycomed and General Electric. He is now a communication consultant based in Denmark. He launched Corporate Understanding in 2008 and was elected a Fellow of the Institute of Internal Communication in 2010.